Siddhi Rajesh More

Product Designer
Sunnyvale, US.

About

Highly accomplished Product Designer with expertise in building and optimizing accessibility-first web platforms, leveraging end-to-end UX design and mixed-methods research. Proven ability to drive significant user engagement and efficiency gains through AI-enhanced interaction design, agile collaboration, and WCAG 2.1 AA compliance. Successfully translates complex data into intuitive UI flows, delivering scalable digital experiences that enhance user focus and reduce cognitive load.

Work

Apple
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Human Factors Designer

Sunnyvale, CA, US

Summary

Led user-centered research and design for GenAI-powered internationalization tools, significantly reducing vendor queries and improving usability.

Highlights

Led user-centered research for GenAI-powered internationalization tools, designing agent-assist workflows that reduced unresolved vendor queries by 63% and significantly improved usability outcomes.

Initiated and piloted an LLM-powered AI Chatbot, designing prompts and analyzing data to streamline notification generation, enhancing efficiency and reducing Turnaround Time (TAT).

Communicated complex research findings through structured reports, annotated flows, and visual artifacts to inform product and design decisions, including wireframes and interactive prototypes.

Mcity - General Motors
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Product Designer

Ann Arbor, MI, US

Summary

Designed and prototyped AI-enhanced HMI interaction flows for advanced driving simulations, improving driver focus and safety.

Highlights

Designed and prototyped AI-enhanced HMI interaction flows for advanced driving simulations, successfully reducing cognitive load and improving driver focus by 27%.

Conducted usability testing with over 30 participants, applying heuristic guidelines and user data to optimize in-vehicle interfaces for SAE & NHTSA safety standards.

Collaborated with engineers and UX researchers to deliver end-to-end interaction models and detailed specifications for production-ready automotive systems.

Lasso Loop
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Product Designer

Sunnyvale, CA, US

Summary

Led the 0-to-1 design of an AI-enabled smart recycling app, driving substantial user signup growth and enhancing accessibility.

Highlights

Led 0-to-1 design of an AI-enabled smart recycling app, integrating computer vision and IoT sensors, resulting in a 5.6x increase in user signups.

Translated complex data and model outputs into accessible UI flows using Figma, journey maps, and interaction prototypes, ensuring accessibility standards.

Executed mixed-methods research, including interviews, A/B testing, and behavioral analytics, to prioritize features and validate MVP success metrics.

Michigan Engineering
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Product Designer

Ann Arbor, MI, US

Summary

Designed and implemented a WCAG 2.1 AA-compliant digital wayfinding platform, improving task completion and conversion rates.

Highlights

Designed and implemented a WCAG 2.1 AA-compliant digital wayfinding platform using HTML/CSS within a CMS, ensuring accessibility and cross-browser responsiveness.

Built and maintained web pages and reusable templates, resolving UI defects in Agile sprints using Jira and improving task completion rates by 28%.

Conducted usability testing and analytics-driven iteration, contributing to scalable Figma design system components and achieving a projected 18% increase in conversion.

Leadership

University of Michigan
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Graduate Student Instructor

Ann Arbor, MI, United States of America

Summary

Taught interaction design and accessibility to over 150 students, enhancing their portfolio projects and real-world design application.

Highlights

Taught interaction design and accessibility to a cohort of 150+ students, mentoring them through portfolio projects on design research methods, accessibility principles, and inclusive UX practices.

Delivered hands-on Figma workshops and design critiques to strengthen students' prototyping skills and real-world application of design principles.

Education

University of Michigan
Ann Arbor, MI, United States of America

Master of Science

Information Science (Human Computer Interaction)

Grade: 3.97/4.00

Skills

Design Skills

Interaction Design, Information Architecture, Wireframing, Prototyping, Journey Mapping, Personas, Visual Design, Content Strategy, Responsive UI, End-to-End Product Design (Discovery → Delivery), Accessibility & Inclusive Design (WCAG 2.1 AA, ADA Compliance).

Research Skills

User Interviews, Usability Testing, A/B Testing, Behavioral Analytics, Affinity Mapping, Card Sorting, Surveys, Heuristic Evaluation, Agile Collaboration, Experimental Design, Human Factors Engineering (HFE), Protocol Development, Ergonomics & Comfort Evaluation, Cognitive Load Assessment, Mixed-Methods Research, Observational Analysis, Task Analysis, Usability Evaluation (Formative & Summative), Statistical & Qualitative Data Analysis, Survey Design, Validation Studies.

Tools & Technical Skills

Figma (Advanced Prototyping & Design Systems), Miro, Qualtrics, Maze, Jira, Content Management Systems (CMS), HTML/CSS, JavaScript, Framer, Adobe XD, Sketch, Oracle SQL, Python, C++, Java.